Revista de Bioterrorismo y Biodefensa

Abstracto

“Americans’ Potential Responses to Deliberate Food Contamination: A Risk Perception and Communication Study”

Benjamin Onyango, Neal Hooker, William Hallman and Ibrahim Mohammed

This study examines public perceptions of, and likely reactions to, an act of bioterrorism targeting the US food supply. Results from factor analysis of survey data suggest a range of responses including; public panic, raised fears or emotions, a controlled response or a an acceptance that such an event is inevitable. Reactions are reflective of peoples’ cognitive interpretations or affective responses to the risks posed. Cluster analysis and regression results suggest that authorities may successfully position risk communication messages based on the condition that people believe the government and private institutions can function in the face of a food attack. This finding underscores the pivotal role played by trust and confidence in institutions in restoring calm after a bioterrorist event. Fine tuning of communications for different population groups may be necessary if certain Americans’ perceive the risk of a bioterrorist event in a less rational manner.